Building Brand Awareness with Trade Shows

Whether you’re new to exhibiting or you’re still in the process of building your brand, trade shows are one of the most effective ways to build brand awareness.  Trade shows are a collection of potentially thousands of people in your industry- some of them competitors, some potential partners, and many potential buyers.  While there are rows after rows of exhibitors to contend with, you can build brand awareness with a variety of techniques to ensure you’re memorable after the show.

Put Your Name in Lights to Build Brand Awareness

Whether you’re in a 10×10 or a 10×20 trade show space, light is one of the most effective ways you can build brand awareness.  The reason for this is that the trade show can tend to be dark.  While competitors are partially obscured on the trade show floor, you can light up your branding and messaging to literally outshine them.  Using a light box or a backlit trade show display, you can build your brand awareness by using light to make your booth a beacon on the trade show floor.

Work the Trade Show Social Media Hashtags

Social media is a huge benefit to exhibitors seeking to build brand awareness.  Make sure that when you share your content- whether that’s video, pictures directing people to your trade show booth number, or thought leadership articles, you include the trade show social media hashtags.  Every social media site allows the use of hashtags and people actively search these hashtags to find out more about the show, their competition, and potential attendees.  To ensure your brand is the name buzzing on people’s lists start sharing socially.  You’ll build more brand awareness by starting a couple of months prior to your show and sharing social content with the trade show hashtags.  Make your posts interesting, informative and fun and you’ll be that more memorable.

Host an Experiential Event in Your Trade Show Booth

Experiential marketing has become an increasingly popular way for brands to increase their brand awareness.  The concept can be as simple as letting people take a hammer to your nearly indestructible panels.  Or it can be as easy as offering selfie cut outs and props in the hopes they share these selfies.  No matter your industry, you can think of something that will be both informative and fun that increases your brand awareness.  You don’t need to break the bank to come up with an idea that will delight trade show attendees and build your brand awareness.

Offer Product Demonstrations Inside Your Trade Show Booth

It’s one thing to say what your product is and how it works.  It’s quite another to offer product demonstrations inside your trade show booth to show them.  If you don’t have the space for someone to demonstrate your product, consider a trade show display with a monitor mount that can play videos showing people how your products work.  Demonstrations help you to build brand awareness by informing people in addition to entertaining them with visual media.

Try some of these ideas at your next trade show to build your brand awareness.  As more people in your industry know your name, you’ll be able to add to your exhibiting program and grow your business further.  For more great ideas, ask one of our skilled Account Specialists.