Communicating your brand means ensuring your messaging and graphics work in concert to communicate with your desired audience. What will you be communicating to this audience? Passerby need to understand immediately what your business does and your value proposition. The best way to get this messaging across is using your graphics.
As your trade show display ages, you can keep this messaging fresh by updating your graphics. Instead of purchasing something new, try ordering replacement graphics. Replacement graphics allow you to update messaging, tag lines, logos and other items. Save yourself some money by investing in new graphics when budgets are tight.