Many trade show displays and their accessories last for many years to come. Whether you exhibit once a year or multiple times per year, many of these items last longer than you expect them to. If you’re taking good care of your frame equipment, it’s quite possible that your graphics may age out simply because you’ve introduced new products, new deals, new branding or messaging, or even a new deal. Whether your products, goods, and services have changed or not, it’s always a good idea to order replacement graphics for your items. This is because you don’t always want to communicate the same benefits or value propositions at every show or event you attend. Some shows require an alteration to this branding and messaging to ensure you’re speaking to the right people. One size does not fit all when it comes to branding and messaging. Therefore, you should be altering it slightly to ensure you stand out from the crowd. Don’t blend in- be the person who captures your intended audience’s attention and keeps it.