The HP 29 20’x20′ Hybrid Modular Display Kit includes pillowcase graphics. These are a special kind of fabric that stretches taut over tubular types of frames. The reason why these are used is because of their malleability. No other kind of fabric could stretch over these visually interesting shapes as easily. When pulled taut, pillowcase modular display graphics are also soft to the touch. They have become a standard in hybrid modular displays seeking to push the edge in design but to keep it affordable for the customer.
While pillowcase fabric graphics are durable, over time messaging can become outdated. New directions within the company, new product lines, and more could require that a business replace their graphics. Instead of throwing out a perfectly good trade show display, it’s cheaper to just revamp the graphics. Keeping the shapes and many panels in mind, you’ll want to focus your branding and messaging. Too much in a small space can become distracting. Logo placement with the shelves could also become problematic if you’re not keeping a close eye on your layout. Exercise sound design principles and place your logo and branding where you’ll get the most mileage out of it.